How to: Generate traffic for your content's image

How to: Generate traffic for your content

Posted on August 01, 2022 by ORPTech Team
SEO SMO Content Marketing Digital

Generating traffic for your content

Millions of content on various topics get created every day on the internet. These contents can range from simple social media posts or fully designed websites. You need your content to stand out among others so that it can generate organic traffic and reach a larger audience.

How to generate more organic traffic?

The answer is simple, Search Engine Optimization (SEO) or Social Media Optimization (SMO). These optimizations involve following specific techniques while creating or publishing your content. By doing this, your website or content gets recommended before others that aren't following SEO or SMO techniques. The more you follow these techniques, the more organic visitors you will likely get.

What can you do to achieve these optimizations?

There are various things that you can do depending on your content platform. Techniques for optimizing a website and a social media account are not the same. While there may be some similar points, the process is essentially different. While SEO has some in-depth technical aspects like code optimization or website architecture, SMO is more straightforward because you don't have control over these technical aspects on a social media platform that is not yours. You can only follow general SMO techniques alongside what the algorithm of your social media platform favours.

Some of the most used SEO techniques

  • Using keywords appropriately
  • Properly formatting the pages
  • Focusing on page titles, content headers, subheads, image alt text, and new keywords
  • Optimizing the website for mobile devices
  • Optimizing the links
  • Improving page loading speeds
  • Focusing on user experience
  • Creating clean, focused, and optimized URLs
  • Producing high-quality content
  • And many more

Some of the most used SMO techniques

  • Keyword research
  • Profile optimization
  • Using existent influences
  • Content optimization
  • Sticking to a concrete posting schedule
  • Using social media analytic tools
  • Writing attention-catching headlines
  • Using relevant hashtags
  • Putting engaging visuals and text
  • And many more

If you are not capable enough to deal with these or want to get it done quickly, the next best thing you can do is to get help from an SEO expert who does this job professionally and has the necessary experience and tools.

What do you earn by generating more traffic?

High organic traffic is very beneficial for brands. If you successfully increase the traffic of your website or social media account, your brand and content will reach more people than ever. This increased reach will increase your profit because potential customers will find out about your brand and make your brand look better in the eyes of the investors. As the organic traffic grows more and more, it will create a snowball effect and cause even more organic traffic! Overall, in the long run, increasing your organic traffic will result in more profits, brand recognition, brand trust, and more investments.